When was the last time IT made you smile? At TechStar, they offer one thing – IT done different. From their relationships to their reliability to their responsiveness, TechStar promises to take care of your IT so that you can take care of everything else. OrangeBall worked closely with the TechStar team to find ways to add creative twists to the world of IT, and to help take some of the intimidation and nerd-speak away from the IT experience. Partnering with them to develop their new web experience, every visual and every word was explored to ensure the best possible user interactions. The result? A website that clearly and concisely communicates the TechStar brand for all to see. Now that’ll make you smile.