When you're in our business, you get to see what's going on behind the scenes in many businesses. Over and over again, there's one challenge we see more than any other...

Metrics… Data… ROI… Within business and marketing circles, we're all looking for ways to measure success. What about areas where success is harder to track? What about brand awareness?

When we were developing our core values, we experienced a few lightbulb moments. One of those moments happened when we landed on “Ask to Listen” as a value that is core to who we are as a brand. As with all six of our core values, this one has two parts. There’s the asking part and the listening part. We call it the Ask to Listen Loop.

Think about your favorite song for a moment. Even better, pull it up and let it play in the background while you read this blog...

As a team at OrangeBall, we want to win. Does hearing that make you uncomfortable?

From the inception of any new idea, the launch of a new business, or the moment when we try something new for the first time, risk is involved. What does it take to be the one who defies the odds?

For us at OrangeBall, our purpose is a measuring stick. We can look at it in the morning and use it to guide how we show up, and then at the end of the day, ask ourselves how well we lived it out. Today, we want to share with you what that purpose means to us.

Think about all the content marketing you’ve received in the last 24 hours… The emails that hit your inbox, the videos and posts you saw on LinkedIn, Facebook, and Instagram, and the blogs and articles brands shared with you. How often did you catch yourself saying, “I’m glad they shared that with me!”

When you're burnt out, feeling stuck, just not finding joy in the moments, there is one great question to stop and ask yourself…

"I like to think of great branding like this… It's like wearing a bespoke suit that is perfectly tailored to you. It feels good, it presents you well, and it's super comfortable. The second you put it on, your confidence rises. That's how your branding should feel."