In our conversations with clients, specifically when we’re diving deep into their messaging, there’s one critical element every organization needs to clarify: What makes you different? Understanding this and communicating it is essential when it comes to telling your story and creating connections to your brand. Here are three things to consider…
We were recently honored to be part of a panel discussion on the buyer's journey hosted by our friends at Authentic Brand here in the Twin Cities. The panel included Jennifer Zick and Barb Bertsch from Authentic Brand, Darrell Amy from Convergo, and our own John Gamades. Here were a few highlight moments and insights from that conversation…
Sitting here to draft another blog, it’s hard to know what to write. Today, it feels like there is a dark cloud over all of us.
We had the opportunity to be part of the 2022 PENworks Conference this past week. It was two days of learning, growing, and challenging some of the ideas we carry with us. Here are a few highlights…
The key to a healthy marriage? Keep dating your partner after you marry them. The key to a healthy brand? Keep dating your customers.
How do you measure the success and prove the impact of your marketing spend? A recent Harvard Business Review article hit on this topic that we get asked about all of the time... and now, we may just have the answer.
Trust. It's one of those words that gets tossed around pretty freely, often without a lot of thought. Businesses and organizations like to include it as a core value or a differentiator, but it rarely has any teeth when you drill down a little deeper. We've watered-down its meaning, and over time, it has taken on less and less power.
We’re excited to introduce you to the newest member of our OrangeBall team, Kayla Dammann. But first, a few thoughts on why teams matter…
Beau shared a story the other day about the group of third-grade boys that he leads on Wednesday nights at Hosanna Church in Lakeville. We can learn a lot from these kids…
You pitch a plan to a client, and they don't pick you. You work toward the promotion, and you don't get selected for the position. You try to strike up a conversation and hear crickets. No matter how good you are at whatever it is that you do, you've been there. We all have. None of us win 100% of the time.
