There's something about this time of year that allows us to slow down, if just for a moment, and get quiet. On the backside of shopping, the hustle, the parties, and what can feel like holiday chaos, there's room for us to turn off the noise and experience a little bit of stillness. The Christmas stories and holiday songs all point to this…
It’s the most wonderful time of the year. We’re rockin’ around the Christmas tree, jingling our bells, and decking our halls. Immerse yourself in your favorite holiday playlist, and it would seem that all the winter wonderlands are full of joy. But what if life is full of stress for you right now? What about for others? You can't usually make everything better with a kind word, but there is something anyone can give that will make a difference...
We hear it all of the time. “It’s December. With so much going on, it’s time to coast. Plus, no one wants to connect right now anyway. We might as well just catch back up on everything in January.” Should we really coast through the month, or is there another, better way to end the year?
We’re entering that time of year when things get just a little janky. We find ourselves reflecting on the last eleven months and simultaneously thinking ahead to the goals we want to set in the coming year. ‘Tis the season. At the same time, we’re in a month that calls us to be present and “be” where our feet are. It feels a little like what Scrooge experiences in a Christmas Carol as the ghosts visit him in the night. Even just writing that last paragraph, the whole thing seems like an overwhelming tangled mess of string. Let’s unravel the mess a bit. Here are some thoughts on blending past, future, and present…
We are really good at "Minnesota Nice," but sometimes we take it too far. Today's challenge is to turn it around and look at what about YOU you're thankful for this season...
You might think that email marketing doesn't work, but we have seen and heard firsthand how impactful it can be. We may not have a crystal ball to tell us when or what a client needs, but we do know one thing... consistency matters.
There are times when we push ourselves hard and accomplish much alone, sometimes very quickly. But today we'd like you to take a moment to reflect on the times you have gone the farthest, did you really do those alone?
Years ago, we went through a powerful transition moment in our business. We were sitting across from a client, asking questions, they were sharing, and we were listening. We walked in prepared to sell our services and the whole goal of connecting was to convince them to choose us. This meeting was different, though, and it changed our whole approach.
When it comes to successful marketing, the kind that generates true ROI, there are no one or two-legged stools. The only way to create growth, engagement, and results is to build something with three legs. You need a Marketing Strategy, a Marketing Plan, and finally, Marketing Tactics. When you're missing any of these, your marketing stool will fall. At a very high level, here's what we mean…
As we’re working with clients on their projects, the question often comes up, “What’s it going to cost?” It’s a fair question. Hopefully, once we reach this point in the conversation, we’ve set the table with all the value their project is going to deliver. At the same time, there’s another question that should be asked… “What’s it going to cost us not to?”
