There's a term that is often used in package design called the Unboxing Experience. Essentially, It's all about creating amazing first impressions before a customer ever interacts with your product or service. Before you say, "We don't sell things in boxes," and click away, wait! You still offer an Unboxing Experience. Here's what we mean...
Thirteen years ago, in a previous life, we tried to use QR codes to push the innovative edge in packaging, but the idea fell short in customer experience. Fast forward to today, however, and things have changed...
Whatever product or service you're pitching, someone else is delivering it as well. In that environment, where most of us spend our time, it can be easy to backslide and become a commodity in the eyes of your customers. What do we mean by a commodity? In the definition we're leaning into, your brand becoming a commodity means being seen as "a mass-produced unspecialized product."
"Within a mile of this room, in this swanky country club, there are at least a hundred people who would trade places with you today." Paraphrasing a bit from memory, these words from Paul Batz at Good Leadership Enterprises have always resonated.
We'd like to find someone who can manage all of our marketing, help us define our strategy and personas, can design, knows web development, is a writer, loves social media, edits video, and can boost our SEO. Do you know anyone?
Remember that first time you drove a car? The excitement alongside the terror of the unknowns – and feeling them all simultaneously? There is a lot to be learned from that experience, and here are some insights…
In a season where passions rise, one-finger waves become more common, and stress gets higher, what's the solution? It's two words, six letters...
Imagine your day as blowing air into a balloon. If you're anything like us, you're trying to fill it with as much as possible... but then what happens when you overfill it?
What’s your biggest OFI today? Better yet, what the heck is an OFI?
Do you or people on your team sometimes feel that one generic message should be enough? Here's why we think you may be wrong...
