Think about your favorite song for a moment. Even better, pull it up and let it play in the background while you read this blog...

As a team at OrangeBall, we want to win. Does hearing that make you uncomfortable?

From the inception of any new idea, the launch of a new business, or the moment when we try something new for the first time, risk is involved. What does it take to be the one who defies the odds?

For us at OrangeBall, our purpose is a measuring stick. We can look at it in the morning and use it to guide how we show up, and then at the end of the day, ask ourselves how well we lived it out. Today, we want to share with you what that purpose means to us.

Think about all the content marketing you’ve received in the last 24 hours… The emails that hit your inbox, the videos and posts you saw on LinkedIn, Facebook, and Instagram, and the blogs and articles brands shared with you. How often did you catch yourself saying, “I’m glad they shared that with me!”

When you're burnt out, feeling stuck, just not finding joy in the moments, there is one great question to stop and ask yourself…

"I like to think of great branding like this… It's like wearing a bespoke suit that is perfectly tailored to you. It feels good, it presents you well, and it's super comfortable. The second you put it on, your confidence rises. That's how your branding should feel."

If you don't take the time to envision what you want your future to look like, how will you ever get there?

Looking toward your next career move, what do you want? And, just as important, what DON'T you want?

There's a term that is often used in package design called the Unboxing Experience. Essentially, It's all about creating amazing first impressions before a customer ever interacts with your product or service. Before you say, "We don't sell things in boxes," and click away, wait! You still offer an Unboxing Experience. Here's what we mean...