6 11, 2024

Value Prop: Your Brand’s Fingerprint

By |2024-11-06T13:28:41-06:00November 6th, 2024|

In branding and marketing, we often hear about a company’s “Value Prop” or Unique Value Proposition. It’s a key piece of the puzzle for brands, yet definitions can vary. Over the years, we’ve come across countless interpretations, but in a recent meeting, a client defined it in a way that simplified everything...

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