For us at OrangeBall, our purpose is a measuring stick. We can look at it in the morning and use it to guide how we show up, and then at the end of the day, ask ourselves how well we lived it out. Today, we want to share with you what that purpose means to us.
Think about all the content marketing you’ve received in the last 24 hours… The emails that hit your inbox, the videos and posts you saw on LinkedIn, Facebook, and Instagram, and the blogs and articles brands shared with you. How often did you catch yourself saying, “I’m glad they shared that with me!”
When you're burnt out, feeling stuck, just not finding joy in the moments, there is one great question to stop and ask yourself…
"I like to think of great branding like this… It's like wearing a bespoke suit that is perfectly tailored to you. It feels good, it presents you well, and it's super comfortable. The second you put it on, your confidence rises. That's how your branding should feel."
If you don't take the time to envision what you want your future to look like, how will you ever get there?
Looking toward your next career move, what do you want? And, just as important, what DON'T you want?
There's a term that is often used in package design called the Unboxing Experience. Essentially, It's all about creating amazing first impressions before a customer ever interacts with your product or service. Before you say, "We don't sell things in boxes," and click away, wait! You still offer an Unboxing Experience. Here's what we mean...
Thirteen years ago, in a previous life, we tried to use QR codes to push the innovative edge in packaging, but the idea fell short in customer experience. Fast forward to today, however, and things have changed...
Whatever product or service you're pitching, someone else is delivering it as well. In that environment, where most of us spend our time, it can be easy to backslide and become a commodity in the eyes of your customers. What do we mean by a commodity? In the definition we're leaning into, your brand becoming a commodity means being seen as "a mass-produced unspecialized product."
"Within a mile of this room, in this swanky country club, there are at least a hundred people who would trade places with you today." Paraphrasing a bit from memory, these words from Paul Batz at Good Leadership Enterprises have always resonated.
