It seems fitting, with the Fourth of July just around the corner, to take a moment and celebrate America. As in, to celebrate all of us, you and I. Americans. No matter where you fall along the political divide we’re experiencing, one thing we can agree on is that when we come together, we can do anything. We know this is true because we see it every day...
For a while, the concept of an abundance mindset seemed soft. There was no way you could simply think abundance into existence. It didn’t make sense. What changed that mindset for us was the realization that the thoughts we were already thinking were pretty powerful, and they weren’t all good. Here are some of the things we were thinking (and how we altered them)...
No political agendas here, just some insights… We’re simply taking an honest and open look at what these candidates are doing well and where they’re missing the mark through a brand and marketing lens, and providing some great takeaways for you and your own brands. Let’s get started.
You’ve likely heard it said before, “We buy with our eyes.” What if we told you that instead, maybe we buy with our ears...What does this mean, and how does it impact our buying decisions? Here are three ways that our ears influence our purchases.
Business is a journey, life is a journey, and we’re all on it. In those moments when you feel like you’re the only one figuring this out as you go, you’re not. We’re all in this together, walking slightly different paths, but learning day by day. Here are 5 things we wish we knew when we launched OrangeBall...
When it comes to marketing, “brand” is a word that is often misunderstood. It’s like the word “culture” in business. Hard to wrap our arms around. You probably have a general idea as to what it is, but take just a moment now to look at it through a different lens...
Nothing worthwhile happens quickly, and everything is built in steps and stages. When we slow down to reflect for a moment, we see this in our business all the time. The best things, and the things that are the most valuable, require long effort and work. Nothing worth building or achieving comes easy. Here are three areas we see this at OrangeBall that we hope resonate with you as well…
It can be really easy to get caught up in the numbers and quantity, losing sight of the wins that hold the most significance. Today, we’re celebrating the number one. The original. The beginning. The moment that opened the door. Do you remember when you tried something new for the first time?
Every year we create a desk calendar for our clients, family, and friends. As we were sitting in our conference room the other day, our 2019 calendar theme resonated more than normal. “Celebrating those who have pushed the boundaries and didn’t settle for status quo.” We met some people this week who are pushing the boundaries every day, and you could be one of them…
This is Jake from OrangeBall. I’m fortunate to live in a place where I can stroll across the Pacific Coast Highway on a daily basis to catch a glimpse of the sun vanishing behind the horizon while I bury my feet in the sand. Here's what I've learned from those sunsets...
