You’ve likely heard it said before, “We buy with our eyes.” What if we told you that instead, maybe we buy with our ears...What does this mean, and how does it impact our buying decisions? Here are three ways that our ears influence our purchases.
Business is a journey, life is a journey, and we’re all on it. In those moments when you feel like you’re the only one figuring this out as you go, you’re not. We’re all in this together, walking slightly different paths, but learning day by day. Here are 5 things we wish we knew when we launched OrangeBall...
When it comes to marketing, “brand” is a word that is often misunderstood. It’s like the word “culture” in business. Hard to wrap our arms around. You probably have a general idea as to what it is, but take just a moment now to look at it through a different lens...
Nothing worthwhile happens quickly, and everything is built in steps and stages. When we slow down to reflect for a moment, we see this in our business all the time. The best things, and the things that are the most valuable, require long effort and work. Nothing worth building or achieving comes easy. Here are three areas we see this at OrangeBall that we hope resonate with you as well…
It can be really easy to get caught up in the numbers and quantity, losing sight of the wins that hold the most significance. Today, we’re celebrating the number one. The original. The beginning. The moment that opened the door. Do you remember when you tried something new for the first time?
Every year we create a desk calendar for our clients, family, and friends. As we were sitting in our conference room the other day, our 2019 calendar theme resonated more than normal. “Celebrating those who have pushed the boundaries and didn’t settle for status quo.” We met some people this week who are pushing the boundaries every day, and you could be one of them…
This is Jake from OrangeBall. I’m fortunate to live in a place where I can stroll across the Pacific Coast Highway on a daily basis to catch a glimpse of the sun vanishing behind the horizon while I bury my feet in the sand. Here's what I've learned from those sunsets...
When we included Simple Done Well on our core values list, the obvious fit had to do with our design process and our approach to creative. What we didn’t realize at the time was how many other places this value would show up in our professional and personal lives. Here’s what we found…
In the age of digital, where does print marketing fit? Is there even a place for it? We’ve all heard someone say, “Print is dead.” Before we hold print’s funeral and bury it six feet deep, we should slow down a bit. Here are a few things to consider prior to picking out print’s casket…
Right Not Easy, another one of OrangeBall’s core values. To be transparent, this one feels inspring when you add it to your values list. Everyone can sit around a table and say, “Yes, we always want to make the right choice, even when it’s hard.” Sounds great, right? And then, for months you don’t ever have to reflect back on it, until…
