Whether it’s developing a website, creating a new logo, or writing copy and designing your sell sheets, we all know someone with some basic skills. “Our neighbor’s high school daughter is a whiz and good with computers.” In the age of DIY everything and solutions like WIX, Squarespace and Fiverr, it’s easy to think that creating your own marketing (or having your cousin’s neighbor’s nephew do it) is an OK idea. Fact: OK ideas generate OK results. Here are 4 characteristics to look for when selecting a valued partner, in any industry.

Patience. It’s something we can all agree is noble. “Patience is a virtue.” That has a nice ring to it. It’s great in concept, unless you’re in that middle space where you’re having to BE patient every day. Then, patience can take on some other feelings. Frustrating, discouraging, held back… So how do you keep moving forward in those middle moments where you feel stuck and held back?

As we’re working with clients, our main focus is on making sure their marketing messages are engaging and reflective of their values. Part of this conversation almost always includes their mission statement. You can usually find these mission statements up on a wall somewhere prominent in their building where customers can see it, and teams can walk past it every day. But, when we pull staff into a conference room and ask them about it, even if they can remember it or repeat their mission statement, many don’t FEEL it.

It seems fitting, with the Fourth of July just around the corner, to take a moment and celebrate America. As in, to celebrate all of us, you and I. Americans. No matter where you fall along the political divide we’re experiencing, one thing we can agree on is that when we come together, we can do anything. We know this is true because we see it every day...

For a while, the concept of an abundance mindset seemed soft. There was no way you could simply think abundance into existence. It didn’t make sense. What changed that mindset for us was the realization that the thoughts we were already thinking were pretty powerful, and they weren’t all good. Here are some of the things we were thinking (and how we altered them)...

No political agendas here, just some insights… We’re simply taking an honest and open look at what these candidates are doing well and where they’re missing the mark through a brand and marketing lens, and providing some great takeaways for you and your own brands. Let’s get started.

You’ve likely heard it said before, “We buy with our eyes.” What if we told you that instead, maybe we buy with our ears...What does this mean, and how does it impact our buying decisions? Here are three ways that our ears influence our purchases.

Business is a journey, life is a journey, and we’re all on it. In those moments when you feel like you’re the only one figuring this out as you go, you’re not. We’re all in this together, walking slightly different paths, but learning day by day. Here are 5 things we wish we knew when we launched OrangeBall...

When it comes to marketing, “brand” is a word that is often misunderstood. It’s like the word “culture” in business. Hard to wrap our arms around. You probably have a general idea as to what it is, but take just a moment now to look at it through a different lens...

Nothing worthwhile happens quickly, and everything is built in steps and stages. When we slow down to reflect for a moment, we see this in our business all the time. The best things, and the things that are the most valuable, require long effort and work. Nothing worth building or achieving comes easy. Here are three areas we see this at OrangeBall that we hope resonate with you as well…