We know none of us are ready for falling snow yet. Maybe we should have renamed this "Like Falling Leaves..." Either way, whether we're talking about leaves or snowflakes, here's something we can all agree is true. The reason we notice the falling leaves and snowflakes is based on their quantity. A single leaf or one snowflake falling to the ground would be forgettable. Unless we're looking out the window at the right moment, we might not even notice it. Seeing enough leaves to require raking, or snowflakes to require shoveling, is another story. Your brand's content strategy is no different. If you're trying to increase your brand presence or add to your tribe, you need to produce enough content that you get noticed. Here's what we mean...

It's Wednesday, September 23rd, and we've started our day off at this year's virtual version of PENworks 2020. Very fittingly, the theme of this year's conference is Mission Possible: Positive Change in Challenging Times. We can tell you, as OrangeBall is part of PENwork's annual planning committee, that we landed on this year's theme toward the end of 2019. We had no idea then how relevant those words would be today…

This was all supposed to be done by now. Remember in May, when we told ourselves that fall would be the end of COVID and we'd be happily transitioning into our "new normal" lives? Well, the temperatures are shifting, the leaves are changing, the days are getting a little shorter… and we're not quite there yet. We're navigating new versions of school for our kids, new versions of what work looks like, and new ways to stay connected. Personally and professionally, we're being stretched in unexpected ways. Today, in the midst of all of this, we want to share this simple reminder…

Legs. Not just any legs, but John’s legs. Average, unremarkable, normal legs… or are they? Those legs are the inspiration for this week’s blog post. Curious yet? Keep reading...

About this time last summer, we were having conversations about our 2020 Bounce Calendar. Every year, there’s a theme, and we needed one for 2020. After some great conversations about where we wanted to go with this, we landed on the following: “Challenging you to bring positivity to 2020!” We filled our 2020 calendar with little things we could each do to help us slow down, enjoy the moments, and create some positive energy. Little did we know…

We've put concepts like authenticity and being genuine on a pedestal for brands for the last few years. We want them to be real with us – to be transparent in who they really are when no one's looking. With that in mind, there's been an interesting shift over the last few months. If we wanted "real" back in January, we're getting a healthy dose of it now, and it's transforming how we view and produce content for our businesses and organizations. Here's what we mean...

We're living in a world today that is divided in so many ways. Across so many issues, we find ourselves disagreeing on how we see things. What if there was a way, in our businesses and personal lives, to turn our differences in perspective into our greatest strength? There is, and here's our take on how to do that…

We start each week with eyes wide open, looking for new things to share and conversations to open up in our blog. This week, we want to share a project that one of our partners is working on, and ask you to consider adding your insights.

Every day on the news, there are stories about the development of faster COVID-19 rapid tests... We're looking for ways to more quickly diagnose whether people have COVID-19 and if they've developed antibodies to the virus. At the same time, there's another COVID-19 test that we should all pay close attention to in our businesses and even our personal lives…

Today, possibly more than ever, we’re being forced to leverage technology to bridge some of the gaps we’re all facing. Although they haven’t come close to replacing the value of working side-by-side and in-person, online apps assist us in many ways. What are some benefits of using apps in our businesses today, and which ones do we think are the best?