Too often, we get caught up in a “this is how we’ve always done things” mentality. We run our businesses and serve our clients in a certain way because it’s the model we developed over the years, and everyone seems to be satisfied with it. We lead our teams, create our cultures, and build our workforces the way we do because it’s what we know. But what if we did things differently?
Things feel different today. Masks are coming off, activities are coming back, and life is returning to normal. The question we’ve heard asked multiple times over the past few weeks is this… Do we want to return to normal, or are we craving something better than normal? With that in mind, we’re resurfacing an exercise that our friends at Good Leadership shared with us years ago. Using the past year as a catalyst for learning some valuable lessons, here are three simple questions we should all be asking ourselves right now as the world is opening back up...
Before the pandemic, there were a lot of things we took for granted… Being able to grab lunch or coffee with a client. Being able to sit with our teams in conference rooms to brainstorm, mask-free. Being able to go on-location with a customer to work with them side-by-side. Dipping out a little early on a Thursday afternoon to watch our kids play sports or pick them up from school. Do you remember what life was life before? We are excited to return to normal, but maybe we shouldn't go back to exactly the same way things were...
With everything going on in the world over the past year, it's felt easy to get trapped in the negativity. The world has felt just a bit off-kilter, more for some of us than others. For the businesses and non-profits we work with, the year has come with unique challenges – from some having to close their doors to others finding themselves too busy to get everything done. Both situations are high-pressure. Add to that some of the personal challenges we've experienced, and it's been a roller coaster. So when you're on the ride, how do you keep from going off the rails? We have one word for you…
As part of our logo development and brand messaging process, we ask this question, “What brands do you admire, and what brands inspire you, inside & outside your industry?” Over the years, we’ve heard so many unique answers to this question, and our time with a client yesterday was no exception. When you hear the surprising response they shared, you’ll gain immediate insights you can bring to your own business...
In his book Think and Grow Rich, Napoleon Hill writes about what he calls his “QQS Rating” and how this simple formula impacts our ability to sell our products and services. Here’s a quick explanation of his rating system and the one piece of the system that dictates success or failure in all we do...
Every day, multiple times each day, we follow processes. We observe patterns when we wake up in the morning and steps we note when we’re preparing to end our day. We follow a process to put gas in our cars, recipes that guide us in baking our favorite foods, and procedures we pay attention to when we onboard new clients. Frankly, there’s a process for just about everything we do.
At the end of the day, when you think about the products and services you are bringing your customers and clients, what are you really trying to create for them? The answer is simple. Delight.
About two years into launching our agency, we ended up on the floor of a med device trade show. We had acquired our tickets through a friend and were now in a space filled with companies leading in innovation, automation, and technology. We walked from booth to booth and had conversations with many leaders we viewed as prospects and potential clients. The most important conversation we had all morning, though, was with someone who didn't need anything from us. We needed them – or to put it better, we needed to hear what they had to say…
Over the past week, on four different occasions with four different prospective clients, we’ve heard the same thing. Two men, two women, four completely different businesses. They called us reaching out for help in their content marketing, and in each instance, they shared the following, almost word for word… “I know that I should get in front of a camera, shoot some video, and tell our story. I just don’t want to. It’s so uncomfortable... and it’s just not me.”
