Is Your Message Making Your Customers Swipe Left?
"We don't have an awareness problem. Everyone knows Tinder. We have to change the way people think about it." This is a quick paraphrase from a blog interview where an exec talked about the dating platform and how they are approaching the future of the app. This exec is right. Everyone knows Tinder, and we all get what "swipe right" and "swipe left" means. But what do you think of when you hear "Tinder?" Do they have the reputation they want? Awareness is only as good as your reputation, and that is what we are here to talk about today...