“Not everything that can be counted counts. Not everything that counts can be counted.” In a world where data is king, do you stop to think about the untrackable parts of your business that are just as important?

Consumers are looking at brands differently today than they ever have before. It's not about the value of the product anymore... it's about the values of the business. This is more than just a theory, it's a reality...

"We don't have an awareness problem. Everyone knows Tinder. We have to change the way people think about it." This is a quick paraphrase from a blog interview where an exec talked about the dating platform and how they are approaching the future of the app. This exec is right. Everyone knows Tinder, and we all get what "swipe right" and "swipe left" means. But what do you think of when you hear "Tinder?" Do they have the reputation they want? Awareness is only as good as your reputation, and that is what we are here to talk about today...

Have you ever said, “I’m not really a ‘habits’ kind of person. They’ve never really worked for me.” Really? So you don’t brush your teeth every day and shower? You don’t stop at some point to eat dinner or take your daily walk with the dog? Rethink that for a second. Maybe you actually are a “habits” kind of person...

2021 was supposed to be the year where all of 2020’s chaos subsided, and we got back into our routines. The goal was to cross the COVID finish line and return to some of the pre-pandemic patterns we loved while continuing to leverage some of the new things we learned in 2020. That was the goal… But what really happened?

We’ve come to that time of year, this week specifically, where everything gets quiet. As a business that has been built on faith, Christmas is especially meaningful for us here. Add to that the time we’re about to share with family and friends, and the opportunity we have to slow down ever so briefly, and this week takes on even more significance. It’s a time of joy, connection, and hope… but not for everyone.

Today’s post is focused on celebrating the importance of consistency – connecting the small, individual dots to create something greater. As you’re preparing to set your goals for the coming year, how you approach consistency will make or break you...

Too often, we get too busy doing too many things. Amid all of the “too’s” in our lives, we end up neglecting all of the things we have to celebrate. Right now, as we’re preparing to launch into 2022, it’s the perfect time to reflect on the past year and consider: what can you celebrate?

"I went to their LinkedIn page, and the last piece of content they posted was from six months ago. Is this somewhere I would even want to apply to work at?"

A client reached out Monday morning, trying to wrap some things up before taking off for Thanksgiving. Their request was handled quickly, but there was something about their message that didn’t sit well...