"We did our customer journey mapping three years ago. It's already done." If you're reading this, and that's your response, congratulations. It's awesome that you've already dug into your customer journey mapping work. You're ahead of most. Here's a quick question, though? Is your prospect's path to becoming a customer in 2022 the same path they took in 2019? The short answer is probably not. When it comes to attracting new customers, what got you here won't get you there. Here's what we mean...

We recently had a meeting with both marketing and sales teams. We got to see firsthand what happens when teams are not on the same page. Here's why you should care...

If you ever played with Legos as a kid, or you have kids today that are Lego fans, one of the lessons these little plastic blocks have taught us all is that there’s more than one way to approach almost everything. How open we are to those ways is important. Here’s what we mean…

You have thirty seconds. Stop what you’re doing, grab your phone, and set the timer. Hit start and explain to me who you are, what you do, and why I should care... all in half a minute.

We’ve been having a lot of conversations lately about messaging. Specifically, clients are coming to us looking for help clarifying their messages. They’re trying to find the right words to capture who they are, what they do, and why anyone should care. Sounds simple, right?

When the topic of sports comes up, there are so many conversations about who the GOAT is. But what does it really take to be the Greatest Of All Time? Watching Shaun White take his last run at this year’s Winter Olympics, he showed us all that being labeled as the GOAT requires something a little deeper.

Five seconds into the women’s slalom last night, United States Olympic skier Mikaela Shiffrin went off course, missed a gate, and bailed out of the race. She had been a favorite to win Gold. Two days earlier, in the women’s giant slalom qualifying event, her ski slipped and she crashed, recording a DNF… Did Not Finish. She was a favorite for Gold in that event as well... How can a person pick themselves back up after something like that?

Ten years ago, we started the OrangeBall journey, and it has led us to this moment – right here, right now. Here’s our story and some reflection on growing together for a decade…

“Not everything that can be counted counts. Not everything that counts can be counted.” In a world where data is king, do you stop to think about the untrackable parts of your business that are just as important?

Consumers are looking at brands differently today than they ever have before. It's not about the value of the product anymore... it's about the values of the business. This is more than just a theory, it's a reality...