When the topic of sports comes up, there are so many conversations about who the GOAT is. But what does it really take to be the Greatest Of All Time? Watching Shaun White take his last run at this year’s Winter Olympics, he showed us all that being labeled as the GOAT requires something a little deeper.
Five seconds into the women’s slalom last night, United States Olympic skier Mikaela Shiffrin went off course, missed a gate, and bailed out of the race. She had been a favorite to win Gold. Two days earlier, in the women’s giant slalom qualifying event, her ski slipped and she crashed, recording a DNF… Did Not Finish. She was a favorite for Gold in that event as well... How can a person pick themselves back up after something like that?
Ten years ago, we started the OrangeBall journey, and it has led us to this moment – right here, right now. Here’s our story and some reflection on growing together for a decade…
“Not everything that can be counted counts. Not everything that counts can be counted.” In a world where data is king, do you stop to think about the untrackable parts of your business that are just as important?
Consumers are looking at brands differently today than they ever have before. It's not about the value of the product anymore... it's about the values of the business. This is more than just a theory, it's a reality...
"We don't have an awareness problem. Everyone knows Tinder. We have to change the way people think about it." This is a quick paraphrase from a blog interview where an exec talked about the dating platform and how they are approaching the future of the app. This exec is right. Everyone knows Tinder, and we all get what "swipe right" and "swipe left" means. But what do you think of when you hear "Tinder?" Do they have the reputation they want? Awareness is only as good as your reputation, and that is what we are here to talk about today...
Have you ever said, “I’m not really a ‘habits’ kind of person. They’ve never really worked for me.” Really? So you don’t brush your teeth every day and shower? You don’t stop at some point to eat dinner or take your daily walk with the dog? Rethink that for a second. Maybe you actually are a “habits” kind of person...
2021 was supposed to be the year where all of 2020’s chaos subsided, and we got back into our routines. The goal was to cross the COVID finish line and return to some of the pre-pandemic patterns we loved while continuing to leverage some of the new things we learned in 2020. That was the goal… But what really happened?
We’ve come to that time of year, this week specifically, where everything gets quiet. As a business that has been built on faith, Christmas is especially meaningful for us here. Add to that the time we’re about to share with family and friends, and the opportunity we have to slow down ever so briefly, and this week takes on even more significance. It’s a time of joy, connection, and hope… but not for everyone.
Today’s post is focused on celebrating the importance of consistency – connecting the small, individual dots to create something greater. As you’re preparing to set your goals for the coming year, how you approach consistency will make or break you...
