The Law of Sacrifice: Simply put, to get what you want, you will have to sacrifice something else in return. You’re going to have to give something up to get something else.

“Hey, I just wanted to reach out and check-in.” Let’s be honest. When those words are spoken in business, there is often an ulterior motive. What if we changed that...

"So here's the deal. We definitely want our website to attract the right customers. But… well… I'm not really sure how to say this… but we kind of want it to keep the wrong customers away."

"We've had three companies recreate our website over the years… and we never loved what we got. They were website companies that never brought any strategy to the table. None of them ever talked to us about messaging. None of them ever helped our team get aligned around who we are as a business. This goes way beyond marketing. It's going to change the way we see our business from the inside out."

Turn on the news, and you’ll immediately be overwhelmed with the noise… the topics of inflation, interest rates, and instability are blowing up right now. Everyone is trying to figure out if we’re in a recession or not. Negativity sells, and right now, there’s plenty of pessimism and fear to go around. Just get in line. As an agency, we can’t tell you if this is a recession or how interest rates will impact borrowing… However, we have been in the game long enough to know that from a marketing perspective, two camps are forming. So what camp will you be in?

"I hope somebody tries to sell me something today." Said nobody, ever.

That's right. You're not special. But wait- before you click away- I promise it's good news! Here's why...

Think back to the last time your gut spoke to you and told you to do something… Did you listen?

Sitting down with a client over coffee this morning, we talked about the story they’re telling on their website. Things had rapidly evolved since the last time we chatted about the messaging on their site. If anything has come to light over the last two years, it is this. Things are constantly changing. That was true before the pandemic, and it is true today.

A lot is going on in the world right now. Markets are volatile, politics are political, supply chains are broken, prices are high, and the negative noise is as loud as it’s been in a long time. There are constant reminders of everything that’s stacked up against growth, success, and the goals we’ve set for ourselves and our businesses. It can be easy to focus on those things and surrender to all the things that are out of our control. So, what do we do instead?