The Message Matters: Outgrowing Your Brand Message… Time for a New Fit?

We talk a lot about messaging here. In fact, it’s one of the first areas we dig into when working with new clients. How strong is your messaging? More importantly, how well can you explain who you are, what you do, and why people should care?

One of the biggest issues we uncover, over and over again, is this: If your message were a pair of pants, the 30-year-old version of you is still wearing your jeans from fifth grade.

Or, in marketing terms, the story you’re telling today is the same one you were telling ten years ago—even though your business, your customers, and your industry have all evolved.

The Truth: Those Jeans Don’t Fit Anymore

You can try to squeeze into them, but they’re too tight, too short, and just plain uncomfortable. The same goes for your messaging. If you’re holding onto outdated marketing language, old taglines, or a brand story that no longer reflects who you are, you’re creating friction instead of connection.

While coaching a client through a Brand Bounce Bootcamp yesterday, we uncovered outdated messages that no longer served them. They just didn’t fit any longer, and it was becoming obvious to their customers. Like a skilled tailor, we began adjusting their messaging—ensuring it fit their brand today, not the version from years ago.

The process began with questions like these:

1. How long have you been using the same messaging without any changes? If your core messaging hasn’t been updated in five, seven, or ten years, it’s time for a refresh.
2. In that time, has your brand, your audience, or your industry changed? Chances are, your business has evolved—but has your messaging evolved with it?
3. Do your customers still respond to your messaging the way they used to? If engagement, conversions, or inquiries have slowed, your messaging might be missing the mark.

Call-to-Action

Depending on your answers to those questions, it may be time for a messaging makeover. You wouldn’t walk into an important meeting wearing clothes from fifth grade. Your marketing message should evolve with you, reflecting the brand you’ve built today—not the one you started with.

Take a fresh look at your messaging. If it doesn’t fit anymore, it’s time to tailor something new. Need help updating your message? Let’s start the conversation.