Who Are You, What Do You Do, and Why Should Anyone Care?
“If I pulled eight people from your business out into the hallway and asked them to tell me who your brand is, what you do, and why I should care, would their answers be consistent?”
As we’re talking to clients about their brand messaging, the response is almost always the same.
“No.”
As they continue their response, they share this. “I mean, I think they’d be close. Or, at least, I hope they’d be close. We have our mission statement and core values, so I think they know.”
There’s a lot of squishiness to that response, and as we all start 2025, we want to challenge each of you to reconsider that question one more time. What would it take to get everyone on your team answering these questions consistently?
Why should anyone care?
Our response?
OrangeBall is a brand and marketing agency with proven tools for helping clients tell their stories, connect with customers, and grow their brands.
Who are we? A brand and marketing agency.
What do we do? We bring proven tools for helping clients tell their stories.
Why should anyone care? We help brands connect with customers and grow their brands.
To be fully transparent, we’re in the same boat as you. As we begin 2025, we’re working hard to make sure our team is aligned around this message and that there are consistent responses to those questions.
It’s not easy work. It takes intention and focus to make it happen. But, when you develop that clarity around who you are, what you do, and why anyone should care, the magic starts to happen. It will change how you talk to people, how you communicate on your website, the way you connect through email and social… and weave consistency through each of those areas.
Call-to-Action
Spend some time with these questions as a team, and invest some time working toward that consistency.
If you’re reading this and want some help bringing this level of clarity and consistency to your brand, we’d love to talk. We’ve proven our tools and processes across industries, and we stand on our ability to tell stories and differentiate our clients. We’d love to do the same for you.
Ready for more?
OrangeBall Insights has always been a place to share ideas, explore our purpose and leadership, and chat a little bit about marketing. If this resonated and you’d like to receive weekly ways to bounce higher every day, subscribe here.
