The Power of Three Words at 70 MPH

Can good branding snag your attention at 70 mph? Check this out…

Driving north out of the Twin Cities this weekend, I saw a billboard for SendOff. Their tagline? “Funerals Reimagined.”

All it took was three words. I grabbed a piece of paper and scribbled “SendOff”.

I had to find out how they were different.

We’ve all driven past one. You know the names… Hanson Brothers Funeral Home… Johnson Funeral Chapel… McKnight Cremation… Inside, you’re greeted by the soft music. The smell of yesterday’s flower arrangements. Rows of chairs in cream-colored rooms.

Saying goodbye has a certain vibe to it. There’s a formula this kind of business follows. Funeral homes are all the same…

…until you drive past the “SendOff” billboard.

“Funerals Reimagined.”

The SendOff website expounds on this message and looks different than all other funeral home websites. For complete transparency, we don’t know anyone from SendOff, so we can’t tell you if SendOff is good at reimagining funerals. We can confidently say this: they’re an example of the power of messaging.

Any other boring funeral home brand and I’m not scribbling that note in the car. We’re not writing this blog. No one is paying any attention.

Words matter, and that’s the lesson here.

It’s not a funeral. It’s a SendOff.

Call-to-Action

Choose your words wisely. Each one matters and has the potential to capture attention if you let it.