More than a place, it’s home. Located on the edge of the Twin Cities, the city of Norwood Young America reflects the merger of two cities into one. They came to OrangeBall seeking an updated logo as well as a brand message that would capture the fusion of their small town lifestyle with their proximity to all the metro has to offer. With a focus on current residents and businesses, as well as attracting new additions to the city, we worked closely with the Economic Development Committee, collaborating to create a brand that speaks to all of the stakeholders and engages each of their hearts.
