I scream, you scream, we all scream for… ice cream filling machines? At Sawvel Automation they do. Since 1976, T.D. Sawvel Co. has been innovating automated food packaging for big-name brands like Kemps and Kraft to ConAgra and Nestle. With that, it was time for T.D. Sawvel to apply some innovation to their brand. OrangeBall Creative started by consulting on a rename of the company to align more with their services, while still keeping the family name and history. Next, a logo redesign was developed around the new name to provide a much-needed fresh look. And what pairs nicely with a new logo? An on-brand, client-centered message of course. Yum! Top that off with a tasty new, mobile-friendly, search engine optimized website, and you have yourself a delicious recipe for success. The only thing running smoother than Sawvel Automation’s machines is their brand with Bounce.